This article is based on findings included in SCORR Marketing’s and Applied Clinical Trials’ Survey Report: “Mobile Health in Clinical Trials.”
Mobile technology has changed our lives. Now it’s changing the drug development services industry. Read more…
A college degree is required of nearly all our employees. We want people who specialize in the skills they learned in their marketing, sales or design program. But there are certain skills and lessons that you won’t truly know until you’ve worked at SCORR. Read more…
This article is based on findings included in SCORR Marketing’s “2014 Marketing Trends in Drug Development Services.”
In September, SCORR finalized its second annual survey of more than 100 key decision makers in the drug development services industry across the discovery through commercialization services continuum. Read more…
I’ve been to numerous marketing and advertising seminars, boot camps and conferences, but I’ve never been to anything as big as HubSpot’s annual INBOUND 2014 marketing conference. In its first year, it drew 1,300 attendees. This year, more than 10,000 from 50 countries attended. Buzz around “inbound marketing” — a term coined by Read more…
At SCORR, we believe things like duct tape, hot dogs and denim should be honored. One of the kicks of working here is the chance to celebrate obscure holidays. Read more…
Week six in our 10-year celebration is an homage to all of our trade show travels. When SCORR’s feet are on the trade show floor, attendees know. Read more…
Cruise Nite is Kearney’s citywide car carnival. With a parade, races, live music, car shows and more going on, anything with wheels is a welcome addition to the event, which takes place from July 16-20 this year. Read more…
We recently began our “10 Years Over 10 Weeks” celebration, so it’s fitting that we give you a look inside SCORR’s headquarters in Kearney, Neb. A decade ago, we moved into a small room in our building. Read more…
There was a time when nearly all our business transactions were conducted face-to-face. Gas to groceries, if you were going to buy something — or sell something — eyes were going to meet and direct conversation would ensue. Depending on the type of transaction, a lot of those encounters would end in a handshake. Read more…
The Drug Information Association’s 50th Annual Meeting will, like all its predecessors, be a busy, fun and feature-packed trade show. There’s more to see at DIA than anyone can fit into a five-day agenda, so we’re sharing a list of a few things that are sure to stand out in San Diego. Read more…
When you consider that it costs six to seven times more to acquire a customer than to retain one, and that the value of a happy customer over time goes far beyond what they may actually spend with you, you begin to understand why it’s vitally important to know what’s going on inside your customers’ heads. Read more…
SCORR recently launched a completely renovated website for LifeConEx. What follows are some thoughts on the creative process from the SCORR team that built the new website. Read more…
This is the final article in a series of three based on findings included in SCORR Marketing’s “2013 Marketing Trends in Drug Development Services.” Download the full report here.
This is the second article in a series of three based on findings included in SCORR Marketing’s “2013 Marketing Trends in Drug Development Services.” Download the full report here. Read more…
This is the first article in a series of three based on findings included in SCORR Marketing’s “2013 Marketing Trends in Drug Development Services.” Read more…
Last week, we had the pleasure to launch new brands for Harlan Contract Research Services and PDS at the Society of Toxicology (SOT) 2014 Annual Meeting. Read more…
The Society of Toxicology (SOT) 2014 Annual Meeting is the world’s largest toxicology trade show. For many of our clients, it marks a big opportunity for their brand to soak up the spotlight. Read more…
Social media is part of our daily lives, whether or not we even use it. In fact, every day 44% of Americans are exposed to tweets through other media (television, radio, etc.).1 Read more…
With career fair season fast approaching, it’s a great time to share a few basic dos and don’ts to improve your chances if you’re a student. Here are some pointers from SCORR’s HR manager Shannon Busch. Read more…
Would you rather buy an apple on your own in a grocery store or from a street peddler pushing his best produce into your personal bubble? Have you ever asked a cold-call salesman to remove you from his list or actively put your name on the Do Not Call Registry? Read more…
For $4 million USD, you could have landed 30 seconds of face time with 112.2 million U.S. viewers. No, you didn’t see a single clinical research organization, Read more…
“Greetings from Hawaii!” is set against palm trees that overlook a glasslike ocean. You flip the postcard over, and there’s a message scrawled in a way that makes you feel like the person who sent it was in a hurry to get back to whatever he was doing, but wanted to share a piece of his experience with you. There are subtleties in the way words are written, blots of ink where a human made mistakes and postmarks on top of stamps that let you know that the card has been places. Read more…
We all receive direct mail pieces that get thrown by the wayside. But what is it that makes one stand out from the pack? In the spirit of Send a Card to a Friend Day coming up Friday, I want to cover a few out-of-the-box direct mail production options that, when paired with the right strategy, could really make an impression on your audience. Read more…
What is digital marketing? What is inbound marketing? What is social media? Do we need teams?
I’ll admit, SCORR wrangled with questions like these for a long time. The majority of our new clients who have done their own marketing do as well.
Read more…
In the lead up to AAPS in San Antonio, we asked our trade show expert, Dee Fuehrer, to share some answers to a few FAQs. Read more…
As I often do, I’d like to wax poetic about the old days of marketing. I was recently reminded of the massive and painstaking Gantt charts I used to help make to dissect the buying process and provide if-this-then-that steps that sales or marketing teams could take once a customer was engaged Read more…
We’ve all received the weekly Target, Old Navy and Bath and Body Works emails, full of rich imagery and specials. News, coupons and more are being delivered constantly to inboxes in lieu of costly direct mail fliers Read more…
Your brand should be a unique expression of your business and its value to your customers. From a design perspective, the visual representation of your brand needs to communicate this in a way that makes you stand out from the pack. In our proposals, Read more…
Build a brand or hire a salesperson? Chicken or egg?
I was recently in touch with a friend in the drug development services industry. He heads up business development for a small research organization. Long story short, his company is at a point of contention about how it can best allocate its sales and marketing budget. His team is down to two options: 1) invest in marketing and developing a brand or 2) hire another salesperson. Read more…
In the initial steps of building a brand, sometimes even in RFIs we receive, our potential and current clients often ask: What are the critical success factors required from our company in order to develop an effective brand and communicate it? In other words, they want to know what their company can contribute to the process to ensure success. Read more…
Don’t Mistake Marketing for a Science when you’re Marketing Science
You’re all the same — cynics, skeptics, doubters and nonbelievers. The glass is always half empty. You start with “no” and have to be convinced of “yes.” You act like I’m trying to sell you glitter and a fog machine. All this to say, “There is no free lunch for marketers in this industry.” Read more…
We sat down with a group of our clients to gather their thoughts in working with SCORR. You can hear what they had to say below. Our SCORR + Theorem Clinical Research case study and video are also available to read and watch now. Read more…
At the outset, many of our clients are hesitant to pose a budget to our team. Similarly, we find that companies that handle their marketing in-house are sometimes wary to give their team a definite annual budget to work with.
While we do have some clients who enter a partnership ready and willing to entrust us with their entire annual marketing budgets, we get the sense that most feel that giving a marketing team a budget dollar amount is akin to letting the fox run wild in the henhouse. Read more…
For the 10 SCORR team members who attended DIA 2013, the experience was fun, fast and entertaining. DIA creates a one-of-a-kind atmosphere and opportunity for companies in the drug industry, and is always an extremely productive brand showcase for our clients. Although a handful of pictures can’t quite do it justice, here’s a glimpse of what we did at DIA. Read more…
The Drug Information Association (DIA) Annual Meeting continues to be one of the largest brand showcases for the drug and device development services providers that exhibit at the show. This year, more than 7,000 attendees are expected to visit the 450+ exhibitor booths registered for the five-day event. Read more…
There are seemingly limitless ways to share a message with your audience: publications, direct mail, e-blasts, TV commercials, radio spots, newspapers, billboards and the list goes on and on. With all these options available, it’s becoming more challenging to select the right medium for your message. Read more…
Marketing is by and large considered an expense without a guaranteed return. Even when marketing makes strides for brands, it can be hard to correlate success directly back to specific marketing efforts. Read more…