All posts by Cinda Orr

Do You Have the Right Marketing Team for Long-Term Success?

Do You Have the Right Marketing Team for Long-Term Success?

This article is based on findings included in SCORR Marketing’s “2014 Marketing Trends in Drug Development Services.”

In September, SCORR finalized its second annual survey of more than 100 key decision makers in the drug development services industry across the discovery through commercialization services continuum. Read more…

Three Things Marketing Programs Could Use More of In Our Industry

Three Things Marketing Programs Could Use More of In Our Industry

This is the final article in a series of three based on findings included in SCORR Marketing’s “2013 Marketing Trends in Drug Development Services.” Download the full report here.

Read more…

DDS Marketing Needs: What’s In, What’s Out and What’s In Between?

DDS Marketing Needs: What’s In, What’s Out and What’s In Between?

This is the second article in a series of three based on findings included in SCORR Marketing’s “2013 Marketing Trends in Drug Development Services.” Download the full report here. Read more…

Industry Experience Matters for Your Marketing Program

Industry Experience Matters for Your Marketing Program

This is the first article in a series of three based on findings included in SCORR Marketing’s “2013 Marketing Trends in Drug Development Services.” Read more…

8 Ways Social Media is Working in Our Industry

8 Ways Social Media is Working in Our Industry

Social media is part of our daily lives, whether or not we even use it. In fact, every day 44% of Americans are exposed to tweets through other media (television, radio, etc.).1 Read more…

The Super Bowl Ads of Drug Development Services

The Super Bowl Ads of Drug Development Services

For $4 million USD, you could have landed 30 seconds of face time with 112.2 million U.S. viewers. No, you didn’t see a single clinical research organization, Read more…

Direct Mail Strategy

7 Things to Think About Before You Put a Stamp On It

7 Things to Think About Before You Put a Stamp On It

Greetings from Hawaii!” is set against palm trees that overlook a glasslike ocean. You flip the postcard over, and there’s a message scrawled in a way that makes you feel like the person who sent it was in a hurry to get back to whatever he was doing, but wanted to share a piece of his experience with you. There are subtleties in the way words are written, blots of ink where a human made mistakes and postmarks on top of stamps that let you know that the card has been places. Read more…

We Got Rid of Our Digital Marketing Department and You Should Too

We Got Rid of Our Digital Marketing Department and You Should Too

What is digital marketing? What is inbound marketing? What is social media? Do we need teams?

I’ll admit, SCORR wrangled with questions like these for a long time. The majority of our new clients who have done their own marketing do as well.
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Some Things Never Change

Some Things Never Change

As I often do, I’d like to wax poetic about the old days of marketing. I was recently reminded of the massive and painstaking Gantt charts I used to help make to dissect the buying process and provide if-this-then-that steps that sales or marketing teams could take once a customer was engaged Read more…

Marketing is Pre-Sales

Marketing is Pre-Sales

Build a brand or hire a salesperson? Chicken or egg?

I was recently in touch with a friend in the drug development services industry. He heads up business development for a small research organization. Long story short, his company is at a point of contention about how it can best allocate its sales and marketing budget. His team is down to two options: 1) invest in marketing and developing a brand or 2) hire another salesperson. Read more…

How marketing lost its meaning.

How Marketing Has Lost Meaning in Our Industry

How Marketing Has Lost Meaning in Our Industry

Don’t Mistake Marketing for a Science when you’re Marketing Science

You’re all the same — cynics, skeptics, doubters and nonbelievers. The glass is always half empty. You start with “no” and have to be convinced of “yes.” You act like I’m trying to sell you glitter and a fog machine. All this to say, “There is no free lunch for marketers in this industry.” Read more…

Our Work Speaks For Our Clients. Now Hear Them Speak For Ours.

Our Work Speaks For Our Clients. Now Hear Them Speak For Ours.

We sat down with a group of our clients to gather their thoughts in working with SCORR. You can hear what they had to say below.  Our SCORR + Theorem Clinical Research case study and video are also available to read and watch now. Read more…

The DIA 2013 Experience

The DIA 2013 Experience

For the 10 SCORR team members who attended DIA 2013, the experience was fun, fast and entertaining. DIA creates a one-of-a-kind atmosphere and opportunity for companies in the drug industry, and is always an extremely productive brand showcase for our clients. Although a handful of pictures can’t quite do it justice, here’s a glimpse of what we did at DIA. Read more…

SCORR at DIA in Boston

SCORR at DIA in Boston

The Drug Information Association (DIA) Annual Meeting continues to be one of the largest brand showcases for the drug and device development services providers that exhibit at the show. This year, more than 7,000 attendees are expected to visit the 450+ exhibitor booths registered for the five-day event. Read more…

We’re Getting Shortsighted and Impatient

We’re Getting Shortsighted and Impatient

Marketing is by and large considered an expense without a guaranteed return. Even when marketing makes strides for brands, it can be hard to correlate success directly back to specific marketing efforts. Read more…