All posts by Erica Keel

Why Budgeting Beats Sporadic Spending

Why Budgeting Beats Sporadic Spending

Why Budgeting Beats Sporadic Spending

At the outset, many of our clients are hesitant to pose a budget to our team. Similarly, we find that companies that handle their marketing in-house are sometimes wary to give their team a definite annual budget to work with.

While we do have some clients who enter a partnership ready and willing to entrust us with their entire annual marketing budgets, we get the sense that most feel that giving a marketing team a budget dollar amount is akin to letting the fox run wild in the henhouse. Read more…