All posts in General

Mobile Health: Are Clinical Trials On the Move?

Mobile Health: Are Clinical Trials On the Move?

This article is based on findings included in SCORR Marketing’s and Applied Clinical Trials’ Survey Report: “Mobile Health in Clinical Trials.”

Mobile technology has changed our lives. Now it’s changing the drug development services industry. Read more…

5 Things You Learn at SCORR That You Won’t in the Classroom

5 Things You Learn at SCORR That You Won’t in the Classroom

A college degree is required of nearly all our employees. We want people who specialize in the skills they learned in their marketing, sales or design program. But there are certain skills and lessons that you won’t truly know until you’ve worked at SCORR.  Read more…

SCORR’s Top 10 Obscure Holidays

SCORR's Top 10 Obscure Holidays

At SCORR, we believe things like duct tape, hot dogs and denim should be honored. One of the kicks of working here is the chance to celebrate obscure holidays. Read more…

The Top 10 SCORR Vehicles

The Top 10 SCORR Vehicles

Cruise Nite is Kearney’s citywide car carnival. With a parade, races, live music, car shows and more going on, anything with wheels is a welcome addition to the event, which takes place from July 16-20 this year. Read more…

The Top 10 Features of Our Headquarters

The Top 10 Features of Our Headquarters

We recently began our “10 Years Over 10 Weeks” celebration, so it’s fitting that we give you a look inside SCORR’s headquarters in Kearney, Neb. A decade ago, we moved into a small room in our building. Read more…

Three Things Marketing Programs Could Use More of In Our Industry

Three Things Marketing Programs Could Use More of In Our Industry

This is the final article in a series of three based on findings included in SCORR Marketing’s “2013 Marketing Trends in Drug Development Services.” Download the full report here.

Read more…

DDS Marketing Needs: What’s In, What’s Out and What’s In Between?

DDS Marketing Needs: What’s In, What’s Out and What’s In Between?

This is the second article in a series of three based on findings included in SCORR Marketing’s “2013 Marketing Trends in Drug Development Services.” Download the full report here. Read more…

Industry Experience Matters for Your Marketing Program

Industry Experience Matters for Your Marketing Program

This is the first article in a series of three based on findings included in SCORR Marketing’s “2013 Marketing Trends in Drug Development Services.” Read more…

Now Presenting at PCT: The Foremost Name in Renal Research

Now Presenting at PCT: The Foremost Name in Renal Research

Last week, we had the pleasure to launch new brands for Harlan Contract Research Services and PDS at the Society of Toxicology (SOT) 2014 Annual Meeting. Read more…

Career Fair Pointers from an HR Manager

Career Fair Pointers from an HR Manager

With career fair season fast approaching, it’s a great time to share a few basic dos and don’ts to improve your chances if you’re a student. Here are some pointers from SCORR’s HR manager Shannon Busch. Read more…

The Super Bowl Ads of Drug Development Services

The Super Bowl Ads of Drug Development Services

For $4 million USD, you could have landed 30 seconds of face time with 112.2 million U.S. viewers. No, you didn’t see a single clinical research organization, Read more…

Trade Show Dos and Don’ts: AAPS 2013 Edition

Trade Show Dos and Don’ts: AAPS 2013 Edition

In the lead up to AAPS in San Antonio, we asked our trade show expert, Dee Fuehrer, to share some answers to a few FAQs. Read more…

Marketing is Pre-Sales

Marketing is Pre-Sales

Build a brand or hire a salesperson? Chicken or egg?

I was recently in touch with a friend in the drug development services industry. He heads up business development for a small research organization. Long story short, his company is at a point of contention about how it can best allocate its sales and marketing budget. His team is down to two options: 1) invest in marketing and developing a brand or 2) hire another salesperson. Read more…

Made to Last — Building a Brand with Staying Power

Made to Last — Building a Brand with Staying Power

In the initial steps of building a brand, sometimes even in RFIs we receive, our potential and current clients often ask: What are the critical success factors required from our company in order to develop an effective brand and communicate it? In other words, they want to know what their company can contribute to the process to ensure success. Read more…

How marketing lost its meaning.

How Marketing Has Lost Meaning in Our Industry

How Marketing Has Lost Meaning in Our Industry

Don’t Mistake Marketing for a Science when you’re Marketing Science

You’re all the same — cynics, skeptics, doubters and nonbelievers. The glass is always half empty. You start with “no” and have to be convinced of “yes.” You act like I’m trying to sell you glitter and a fog machine. All this to say, “There is no free lunch for marketers in this industry.” Read more…

Our Work Speaks For Our Clients. Now Hear Them Speak For Ours.

Our Work Speaks For Our Clients. Now Hear Them Speak For Ours.

We sat down with a group of our clients to gather their thoughts in working with SCORR. You can hear what they had to say below.  Our SCORR + Theorem Clinical Research case study and video are also available to read and watch now. Read more…

The DIA 2013 Experience

The DIA 2013 Experience

For the 10 SCORR team members who attended DIA 2013, the experience was fun, fast and entertaining. DIA creates a one-of-a-kind atmosphere and opportunity for companies in the drug industry, and is always an extremely productive brand showcase for our clients. Although a handful of pictures can’t quite do it justice, here’s a glimpse of what we did at DIA. Read more…