All posts in Market Intelligence

Mobile Health: Are Clinical Trials On the Move?

Mobile Health: Are Clinical Trials On the Move?

This article is based on findings included in SCORR Marketing’s and Applied Clinical Trials’ Survey Report: “Mobile Health in Clinical Trials.”

Mobile technology has changed our lives. Now it’s changing the drug development services industry. Read more…

Do You Have the Right Marketing Team for Long-Term Success?

Do You Have the Right Marketing Team for Long-Term Success?

This article is based on findings included in SCORR Marketing’s “2014 Marketing Trends in Drug Development Services.”

In September, SCORR finalized its second annual survey of more than 100 key decision makers in the drug development services industry across the discovery through commercialization services continuum. Read more…

Improving Operational Quality Through Customer Insight

Improving Operational Quality Through Customer Insight

When you consider that it costs six to seven times more to acquire a customer than to retain one, and that the value of a happy customer over time goes far beyond what they may actually spend with you, you begin to understand why it’s vitally important to know what’s going on inside your customers’ heads. Read more…

DDS Marketing Needs: What’s In, What’s Out and What’s In Between?

DDS Marketing Needs: What’s In, What’s Out and What’s In Between?

This is the second article in a series of three based on findings included in SCORR Marketing’s “2013 Marketing Trends in Drug Development Services.” Download the full report here. Read more…

Industry Experience Matters for Your Marketing Program

Industry Experience Matters for Your Marketing Program

This is the first article in a series of three based on findings included in SCORR Marketing’s “2013 Marketing Trends in Drug Development Services.” Read more…

Made to Last — Building a Brand with Staying Power

Made to Last — Building a Brand with Staying Power

In the initial steps of building a brand, sometimes even in RFIs we receive, our potential and current clients often ask: What are the critical success factors required from our company in order to develop an effective brand and communicate it? In other words, they want to know what their company can contribute to the process to ensure success. Read more…