All posts in Media

10 Takeaways From HubSpot’s INBOUND 2014

10 Takeaways From HubSpot’s INBOUND 2014

I’ve been to numerous marketing and advertising seminars, boot camps and conferences, but I’ve never been to anything as big as HubSpot’s annual INBOUND 2014 marketing conference. In its first year, it drew 1,300 attendees. This year, more than 10,000 from 50 countries attended. Buzz around “inbound marketing” — a term coined by Read more…

Direct Mail Strategy

7 Things to Think About Before You Put a Stamp On It

7 Things to Think About Before You Put a Stamp On It

Greetings from Hawaii!” is set against palm trees that overlook a glasslike ocean. You flip the postcard over, and there’s a message scrawled in a way that makes you feel like the person who sent it was in a hurry to get back to whatever he was doing, but wanted to share a piece of his experience with you. There are subtleties in the way words are written, blots of ink where a human made mistakes and postmarks on top of stamps that let you know that the card has been places. Read more…

The Medium Makes the Message: The Importance of Proper Media Placement

The Medium Makes the Message: The Importance of Proper Media Placement

There are seemingly limitless ways to share a message with your audience: publications, direct mail, e-blasts, TV commercials, radio spots, newspapers, billboards and the list goes on and on. With all these options available, it’s becoming more challenging to select the right medium for your message. Read more…