All posts in Online Marketing

10 Takeaways From HubSpot’s INBOUND 2014

10 Takeaways From HubSpot’s INBOUND 2014

I’ve been to numerous marketing and advertising seminars, boot camps and conferences, but I’ve never been to anything as big as HubSpot’s annual INBOUND 2014 marketing conference. In its first year, it drew 1,300 attendees. This year, more than 10,000 from 50 countries attended. Buzz around “inbound marketing” — a term coined by Read more…

Launching the New LifeConEx Website

Launching the New LifeConEx Website

SCORR recently launched a completely renovated website for LifeConEx. What follows are some thoughts on the creative process from the SCORR team that built the new website. Read more…

8 Ways Social Media is Working in Our Industry

8 Ways Social Media is Working in Our Industry

Social media is part of our daily lives, whether or not we even use it. In fact, every day 44% of Americans are exposed to tweets through other media (television, radio, etc.).1 Read more…

Inbound Marketing

Are You Bound for an Inbound Marketing Tool?

Are You Bound for an Inbound Marketing Tool?

Would you rather buy an apple on your own in a grocery store or from a street peddler pushing his best produce into your personal bubble? Have you ever asked a cold-call salesman to remove you from his list or actively put your name on the Do Not Call Registry? Read more…

We Got Rid of Our Digital Marketing Department and You Should Too

We Got Rid of Our Digital Marketing Department and You Should Too

What is digital marketing? What is inbound marketing? What is social media? Do we need teams?

I’ll admit, SCORR wrangled with questions like these for a long time. The majority of our new clients who have done their own marketing do as well.
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Optimizing Email Marketing

A Quick Intro to Optimizing Your Email Marketing

A Quick Intro to Optimizing Your Email Marketing

We’ve all received the weekly Target, Old Navy and Bath and Body Works emails, full of rich imagery and specials. News, coupons and more are being delivered constantly to inboxes in lieu of costly direct mail fliers Read more…