All posts tagged DIA 2014

Face-to-Face Marketing: Best Practices for Trade Show Promotions

Face-to-Face Marketing: Best Practices for Trade Show Promotions

There was a time when nearly all our business transactions were conducted face-to-face. Gas to groceries, if you were going to buy something — or sell something — eyes were going to meet and direct conversation would ensue. Depending on the type of transaction, a lot of those encounters would end in a handshake. Read more…

5 Things to Look For at DIA San Diego

5 Things to Look For at DIA San Diego

The Drug Information Association’s 50th Annual Meeting will, like all its predecessors, be a busy, fun and feature-packed trade show. There’s more to see at DIA than anyone can fit into a five-day agenda, so we’re sharing a list of a few things that are sure to stand out in San Diego. Read more…