All posts tagged Send a Card Day

Direct Mail Strategy

7 Things to Think About Before You Put a Stamp On It

7 Things to Think About Before You Put a Stamp On It

Greetings from Hawaii!” is set against palm trees that overlook a glasslike ocean. You flip the postcard over, and there’s a message scrawled in a way that makes you feel like the person who sent it was in a hurry to get back to whatever he was doing, but wanted to share a piece of his experience with you. There are subtleties in the way words are written, blots of ink where a human made mistakes and postmarks on top of stamps that let you know that the card has been places. Read more…

Show-Stopping Direct Mailers

4 Show-Stopping Direct Mail Printing and Production Techniques

4 Show-Stopping Direct Mail Printing and Production Techniques

We all receive direct mail pieces that get thrown by the wayside. But what is it that makes one stand out from the pack? In the spirit of Send a Card to a Friend Day coming up Friday, I want to cover a few out-of-the-box direct mail production options that, when paired with the right strategy, could really make an impression on your audience. Read more…